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Monday, 24 December 2012

Launching Phase 2

While we complete the roll out of Phase 1, we have also simultaneously been planning the launch of our second phase. 

Phase 2 will see the program add 850 schools to the already existent 150 schools, bringing the total reach of the program to our target of 1000 schools. We have learned a lot from Phase 1 and hope to effectively apply these learnings to Phase 2. 

We will begin rolling out Phase 2 in April 2013.

Locations
The map below shows our launch locations both for phase 1 and phase 2, the numbers denote the number of schools we will be working with in each State:




The table below shows specifically the number of schools launched in phase 1, and addition of schools and states in phase 2:

Sr.No
State
Phase 1
Phase 2
State Totals
1
 Assam 
21
99
120
2
Andhra Pradesh
-
130
130
3
Bihar
-
120
120
4
Delhi
38
12
50
5
Himachal Pradesh
-
50
50
6
Jharkhand
-
100
100
7
Karnataka
30
-
30
8
Maharashtra
31
2
33
9
Rajasthan
30
141
171
10
Tripura
1
-
1
11
Uttar Pradesh
-
120
120
12
Uttarakand
-
75
75

Total Number of Schools:
1000


Factors Affecting Phase 2 Locations

In determining the locations for launch of the next phase there were a number of practical considerations to account for while simultaneously incorporating our learnings from phase 1: 

  1. Consulting with State Teams: Prior to deciding the locations for Phase 2, we had detailed consultations with our State teams. This was important for a variety of reasons including:
    • Gauging their interest in the program 
    • Discussing the feasibility of meeting our targeted number of schools
    • The State teams having the capacity to launch and manage the program in their specific states.
  2. Regional Languages: The content for Phase 1 was exclusively in English. Although we did get a good response, we also felt the need to include regional languages in the program as the exposure to English in the schools we wanted to go to is limited.  In addition, we wanted to go to government schools, which tend to be in regional languages.  Since we do not have the time or budget to create content for each regional language we felt it would be most effective to have content in Hindi as it the most widely spoken language across a number of states.
  3. Content: Although we had created content for the Maharashtra and Karnataka’s state boards alongside NCERT content in Phase 1, we decided that for Phase 2 we would use only NCERT. This is because:
    • Creating content for each board would not be possible in terms of our budget and timeline
    • This would not be problematic as a number of states have already aligned themselves, or are in the process of aligning themselves with the NCERT  content
  4. Connectivity: We have also decided to increase our reach to include expansion in a greater number of rural areas. To ensure the best possible use of our technology we have also factored in the general wireless connectivity is various regions.

Although we are still in the process of selecting specific locations within each State where we plan to launch the program, we are eager to expand out of urban areas to more semi-rural and rural area due to the positive response and successes of the program is rural schools in Phase 1.

Our Rationale 

As you can notice from the above mentioned information we are scaling up in some Phase 1 States while not increasing our presence in others.

  • Assam and Rajasthan: Rajasthan and Assam will see a significant scale up due to the extremely positive response there. Further both states use the NCERT curriculum and Rajasthan’s State board affiliated schools are Hindi medium while English is prevalent in Assam which fits well with the content we have, and are developing.
  • Maharashtra and Karnataka: Since we are eager to expand into more rural areas, we decided against scaling up in Maharashtra and Karnataka as we would require content in the regional languages. This would not be possible both in terms of budgetary and timeline restrictions in creating content in multiple languages.
  • Delhi: We have decided against expanding in Delhi because, as previously mentioned, we want to expand to rural areas.

We are still in the process of preparing for the launch of Phase 2. Do follow our blog and out Facebook page for, amongst other things, continuing updates on Phase 2!